Star Sports’ weekly turnover is £2m – How does its founder and Managing Director, Ben Keith, cope with the swings that that ultimately produces?

Part 1 – WTBS delves deep into the great mind of Star Sports founder Ben Keith, a fearless individual who loves nothing more than going toe to toe with some of the worlds biggest punters…

www.facebook.com Are you willing to throw the weight of your Twitter feed behind a brand? MyLikes CEO Bindu Reddy sure is. She’s betting that you’ll happily endorse your favorite things via social networks in exchange for cold, hard cash. On this week’s show, Reddy discusses the ethics behind sponsored placements, the democratization of advertising and how we can all cash in on our Internet fame.