Scala, Inc., the leading provider of end-to-end solutions for the digital signage market announced Norsk Rikstoto has implemented an ambitious and innovative Digital Marketplace Channel for Rikstoto’s 1300 commission agents located throughout Norway. Norsk Rikstoto, the foundation that administers racetrack betting in Norway, was searching for a more efficient and cost effective solution for delivering betting solutions to its customers. Traditionally, Rikstoto printed a daily racing form, which provided information on racetrack odds, statistics on individual horses, and race day and location information. The printing costs and distribution logistics limited Rikstoto’s ability to expand their marketplace. The most significant issue was the timely delivery of betting information to the many outlets located around the country. The process relied on outlet managers to manually display the correct betting information at the right time and replacing it when new information became available. Delivering the correct betting information at the right time became the key issue to ensuring every customer was provided the same level of service. Rikstoto, in conjunction with Scala Nordic, Sony PSE, ELO, LG and HP is implementing a Digital Marketplace Channel of 1300 kiosks for its commission agents located in 90 gas stations and more than 1000 small local stores throughout Norway. The ad-based channel was launched to market Rikstoto’s betting solutions. The channel airs betting …

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